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The web page states the following, "Parents - Select a School." I viewed that the web page said " Welcome to Family Link! Thank you for visiting Family Link where you can view your students progress." They also said " Join us for the Heber-Overgaard Unified School District Auction on September 2, 2016, from 800-900 am at Capps Elementary and from 900-1000 am at the Mogollon High School football field." The meta header had Heber-Overgaard schools as the first search term. This keyword is followed by Heber-Overgaard Mustangs, Heber-Overgaard school district, and Heber Schools which isn't as urgent as Heber-Overgaard schools. The other words they uses is Overgaard. Mountain Meadows Elem in AZ is included and could not be viewed by search crawlers.